Choosing the Right Domain Name
Choosing the right domain name is like choosing the title to your book. It needs to be original, clever, and it needs to tell what the website is all about. Otherwise, you’ll miss out on a lot of visitors. But be aware that overly eclectic domain names may not be effective, either. The reason is that if a domain name is catchy, but has few or no keywords in it, the “bots” sent out by search engines can’t index it in their listings. Therefore, your domain name has to be both creative and optimized for search engines. This article will discuss how you can satisfy those two requirements.
Step one is to find a popular keyword that search engines like that you can incorporate into your domain name.
You can use a keyword analyzer to help you do this. You can find them by using a basic search engine search. Once you find a keyword analyzer, enter a keyword that sums up what your website is all about. The analyzer will come back with different variations of the keyword. First try to find a very specific keyword that fits your website’s purpose. The reason? More specific keywords are better in terms of search engine optimization because they are less likely to have been used extensively by other sites.
The next step is to choose your domain name. Most domain hosts will let you check to see if your proposed domain name is available. If not, the host will give you back a list of alternative domain names. When checking for clear domain names, first enter your selected keyword. If the keyword alone isn’t available as a domain name, then consider some of the suggested alternatives. If your main keyword is among the alternatives, and it ends with “.com,” then you should definitely consider it. If not, well, you’ll have to use your imagination a little.
For instance, try using filler words, or phrases, or even numbers within your domain name that include your selected keyword. Filler words include articles like “the,” “a,” and “an.” Search engines usually ignore these words, so you should still have a good chance to get indexed with a clever, memorable domain name. Also consider putting filler words or numbers at the end of a phrase. A popular choice is “101.”
Suppose you try all these things and still can’t get your keyword with a .com extension. It may be better to use a less popular extension if your keyword is very popular. Extensions you should consider include .org, .biz, and .net. You may also consider using state or country based extensions like .co.uk if you don’t mind that particular audience being in the forefront. This way, you have the chance of being at the top of search engine listings in the UK, which is preferable to being the 100th listing in the U.S.
There is a definite art to choosing a domain name. It has to generate buzz among search engines and people. Using a keyword analyzer will help you get started, and then you put your creativity to work to come up with the right filler words and phrases to find an unused domain. If you end up being totally shut out of the .com extensions, you should consider other extensions.
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